Navigation

1. Yes, the majority of all text links are simple text, telling where it will lead, but picture links really do not have an obvious destination.

2. It took four clicks to reach the page I wanted.

3. Yes, the click response time is extremely fast, the response occurring virtually instantly.

4. Yes, the majority of all the text links are blue, and underline or otherwise highlight themselves when moused over. The pictures give no indication that they are clickable, other than the cursor changing.

5. It is fairly intuitive, links going exactly where you expect, with the cues being obvious and obscured. The majority of things that appear clickable are, and things that aren't clickable appear to be not clickable.

6. It is readable, with the majority of the text being simple, decently sized, and simple black on white text.

7. The purpose is extremely obvious, with products being recommended as soon as the site first loads, and savings and deals being emphasized.

Design

1. Yes, the site is simple with contrasting colors, and appears very clean, but it can get cluttered or confusing at times.

2. Yes, the simple white background allows the other colors to be emphasized along with the black text, but nothing is to harsh, or to faded.

3. Yes, the important information is in simple black text, which completely contrasts against the white background, making reading simple.

4. Yes, the design favors no one, due to the broad spectrum of Amazon users, so its simplicity is very appropriate. Its text is functional, and works at many resolution,

 

Content

1. Yes, the summaries of products are often simple and informative, and the peer reviews even more so.

2.  The website does speak to its largest audience fairly well, by being simple and informative. Since its audience is so large, this is really the only way to reliable speak to the majority.

3. Yes, it is a simple white background with black text.

4. Yes, certain information about products are separated by headings, or subheadings, making specific information easy to find,

5. Not to information, but to related items that may be required for use with that item you are looking for.

6. Yes, all products list their original manufacturer, and links to the manufacturers website, or gives contact information.

7. Yes, extremely regularly.

Other Technical Considerations

1. Yes, it loads quickly on all devices.

2. All the links I could find were valid, but some of them were redundant.